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Industry


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Broiler Industry

Broiler Industry is born during the 1960's. It was inactive till 1970. A spectacular growth in poultry industry was made during 1980's and 1990's. The growth from Rs.8,000 Million in 1990 to Rs.40,000 Million in 2000. Suddenly the market output jumped from 300 million birds to 800 million birds. Then the industry's contribution to gdp Rs. 80,000 million. Intensify poultry farm requires more efficiency because percaptica of 1 kg in India compared to 45 kg in US.

"MVC- Multiple Value Compatibility. The result of the R&D at S.S.Agrowtech to fix a sing Bowl that can combat itself with many value systems the unique design from the house of S S Agrowtech a new era in the Poultry Equipment world."

Automation

Most of the poultry farms in India is running manually. But in U.S all are automated. In India, due to lack of efficiency in the poultry industry, more man power is required. To avoid the time delay and to avoid the volumes in man power, Indians wanted to increase their efficiency by automating the poultry farms.


Integration

The integration has helped to:
1. Achieve efficiency on par with world standard.
2. Bringing down the meat price to the sale of economic.
3. Increase of per capita meat consumption to 5kgs against the national mark of 1kg.
4. Spurring the growth resulting in achievement market realization of Rs.4,000 Crores in 2000 as against Rs.800 Crores of 1993.
5. Increase market rate output from 27.4 Crore birds to 80.0 Crore birds.


Social Economic Impact

Broiler industry provides higher employment opportunities at a very low capital investment compared to any other labour intensive sector (eg.textile spinning mills). This poultry sector is a heavy sector. It is a potential foreign exchange earner.


Potential For Growth

Broiler industry provides higher employment opportunities at a very low capital investment compared to any other labour intensive sector (eg.textile spinning mills). This poultry sector is a heavy sector. It is a potential foreign exchange earner.


Percapita Consumption

Country Kg / Person / year
World 9.9
US 45
Asia 5.9
India 1.1






WHO (World Health Organisation) recommendation -9 kgs.


India's Chance

1. India is growing at 17% PA in broiler production.
2. Contract farming is the best proven method for Indian market for higher production.
3. Increasing per capita consumption leading to a greater growth opportunities in India broiler industry.
4. Quality management will admit only quality products.
5. Equipments play a major role in the performance of the broiler with its design, quality and efficiency.
6. Healthy birds brings Healthy profits.


Role

A Company dedicated to modern poultry farming by their research oriented products. This Company has specialized in the areas of watering,feeding and cooling system. The concept of integration which was developed a decade ago in the State of Tamil Nadu - India, which is emerging to be a pacesetter in the Indian Broiler Industry has given this company S.S. AGROW TECH,a Ocean full of opportunity to try its R & D in the areas of designing to exploit the genetic potential of the Broiler.

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